Prepared by YoboLabs
THE OTHER ~60%
IS YOURS TO GROW.
DINE-IN AND PICKUP.
IS YOURS TO GROW.
DINE-IN AND PICKUP.
01 · The situation
About ~40% of sales run through marketplaces that keep the customer. We walked the Alhambra store and mapped every channel. None of them leaves you with a guest you own. This plan builds a guest list the store owns, then uses it to grow repeat visits, in 90 days.
02 · Outlets
Chino Hills
Alhambraflagship
Temple City
Rowland Heights
Arcadia
Sacramentocoming · Oct-Nov 2026
Where the six outlets sit
03 · How orders reach you today
~40%MarketplaceDoorDash, Uber EatsDelivery and pickup. Orders flow into Toast automatically. Commission on every order.Customer data: none · You control: no
~30%bb.q app & Storefrontbuilt by DoorDashDelivery, pickup, dine-in QR (Table D4). Name, phone, email captured at checkout. Data sits with HQ / DoorDash.Customer data: HQ holds it · You control: partial
~30%Store-directphone pickup, waiter-taken dine-in ordersNothing captured today.Customer data: none yet · You control: yes
Marketplace demand is rented: the platform owns the guest and takes a cut. Every order moved to direct pickup or dine-in saves that commission and puts the customer on your list.
Every channel lands in the POS
Green is the channel the store fully controls. Marketplace orders arrive with no guest attached.
04 · Where your customer data lives today
bb.q app & Storefront (DoorDash)name, phone, email, items, tab size for app + dine-in QR orders · owned by HQ
Ask HQ · verify exportToast POS (4 stores)every order + daypart, marketplace included but no guest attached · phone/email only via receipts · Free Coke button lives here
Export Week 1Square POS (Arcadia, Sacramento)same for the H Mart stores · Free Coke discount lives here · merges into the one guest list
Export Week 1MarketplacesDoorDash and Uber Eats keep the guest · a bucket to shrink, not a data source
No actionOne customer list across all owned channels.
Owned systems into one guest list
The marketplaces keep the guest, so nothing flows from them into the list. That bucket is one to shrink, not a data source.
05 · The Free Coke loop
"Join the bb.q Alhambra newsletter, get a free Coke." Redeemed with one button in Toast.
1ScanPrinted sign at every register and table. Cashier says one line.
2JoinLanding page asks name, phone, email + consent. Ten seconds. The store's own list, separate from the bb.q app.
3Free CokeCoupon texts instantly (COKE-4D7K, today only). Cashier taps a "Newsletter Coke −$2.99" button. Every tap is a logged redemption.
4Thank-you text2-3 hours later: "Thanks for coming in today. How was everything?" Two buttons: Great / Not great.
5Review askGreat goes to the Google review link first, Yelp second. Not great goes straight to the owner, not the internet.
Why the review ask is separate from the Coke: Yelp and Google ban incentivised reviews, and the FTC's 2024 rule adds real exposure. So the drink pays for the opt-in; the review ask goes out later, with no reward attached.
06 · The nine growth levers
Nine practical levers to build the customer list, raise repeat visits, and shift orders toward direct channels.
1ReviewsYelp & Google Maps
2New customer leads
3Lead conversion
4RetentionWin-back at day 45 and 90
5LifecycleThe always-on journey
6BundlesGroup and family boxes
7Day & time discountsWeekday lunch first
8Marketplace to directPull orders out of the ~40%
9Membership benefitsInsiders, alongside HQ
1Reviews · monitored and answeredEvery new review lands in the owner's WhatsApp with a drafted reply for one-tap approval; negatives are intercepted via the thank-you text before they reach the internet.How: connect Google Business and Yelp; send Great guests to review links, route Not great replies to the owner first.Example: a 2★ "Food okay, service slow" arrives with an apology reply drafted, one tap to post.KPI: reviews/week · average rating · 100% response rate
2New customer leadsThree sources: Free Coke QR, a takeout QR stand at the door, and a "text us for the lunch deal" link on Google Maps and Yelp.How: place QR signs at register, tables, and pickup door; add the text link to listings.KPI: opt-ins per day per store · target 15%+ of transactions
3Lead conversionA guest who joined but hasn't ordered again in 7 days gets one message with a reason to come back.How: trigger a single personalized SMS based on the last item tried and a current offer.Example: "You tried the Golden Original last week. The Crispy Mayo Rice Bowl is $9.99 all day this week."KPI: second-visit rate within 30 days · target 25%+
4Retention"We miss you" at day 45, stronger offer at day 90, tiered by spend; sends of 1-3k, never blasts.How: segment by spend and recency; send a soft touch to gold-tier guests and a stronger offer to one-timers.Gold-tier: "We miss you. 10% off your next order." One-timer: "It's been a while. 25% off your next order."KPI: reactivated guests/month · revenue per message
5Lifecycle · the always-on versionWinning messages become one automated journey across all stores, running with minimal owner effort.How: Welcome, Day-7 nudge, 30-day reactivation, Tier upgrade, 60-90 day win-back, Loop.KPI: % of guests on a journey · monthly repeat rate
6BundlesWhole Chicken + 2 Beers ($29.99) for Fri/Sat dine-in groups; Half & Half Family Box ($34.99: Half & Half, Cheese Balls, 2 pouch drinks) for family takeout. Example pricing, pending HQ menu rules.How: test two simple bundles built for clear occasions: group dine-in and family takeout.KPI: average ticket vs baseline · bundle attach rate
7Day & time discounts · weekday lunch firstThe dining room is empty at noon with a ~$9.99 bowl on the wall. Send Tue-Thu at 10:45am to evening-only guests and offices within a mile.How: target by daypart and nearby geography, then compare lunch lift vs the prior 4 weeks.Example: "Lunch at bb.q? KFC bowls $9.99, Tue-Thu 11a-2p."KPI: 11-2 transactions per store vs prior 4 weeks
8Marketplace to direct · pull orders out of the ~40%Pickup-only bundles and "order direct, skip the app fees" offers go to the newsletter list. Each moved order saves commission and keeps the guest.How: promote direct pickup bundles with occasional free add-ons (Free Cheese Balls on $30+) and a clear direct-order message.~$6-9 commission saved per order (illustrative).KPI: direct pickup vs marketplace pickup · commission saved/month
9Membership benefits · yours, alongside HQ'sNot a second points program. A "bb.q Alhambra Insiders" text list with first taste of new LTOs, birthday Cheese Balls, Friday first beer $2 with any chicken, and early access to K-pop collab drops.How: position it as insider benefits layered on top of HQ's program.KPI: opt-out under ~1%/month · gold-tier visit frequency
Transactions by hour · typical weekday
11-2 + lift
Shape only, not store data. The 11a-2p window is where lever 7 aims; the evening peak already runs itself.
The lifecycle journey · lever 5
1Welcome
↓
2Day-7 nudge
↓
330-day reactivation
↓
4Tier upgrade
↓
560-90 day win-back
↓
↻Loop back to the top
One automated journey, running across all stores.
Insiders membership · lever 9
GOLD
Alhambra Insiders
GOOD FOOD BRINGS US TOGETHER
Perks and access, layered on top of the HQ program. Not a second points scheme.
07 · 90-day rollout
Three phases into the Sacramento opening
Weeks 1-2Setup & captureData exports · In-store capture · Tools connected
Weeks 3-6First campaignsSend and test · Drive orders · Measure results
Weeks 7-13Automate & scaleAlways-on journeys · Scale per store · Prepare Sacramento
Sacramentoopens with a list
Weeks 1-2Setup & capture
Pull Toast + Square exports, request Storefront data from HQ. Set up the "Newsletter Coke" button, brief cashiers, connect Google Business + Yelp, register the SMS sender, print QR signs for every register and table.
Gate: all stores capturing · baseline report · HQ answer on Storefront data
Weeks 3-6First campaigns
Weekday lunch send, Friday bundle send, thank-you + review flow live, first "order direct" pickup offer, 1k "we miss you" test.
Gate: ≥2% conversion · lunch transactions up · rating trend up
Weeks 7-13Automate & scale
Winning messages become the always-on journey; Insiders perks launch; Monday per-store scorecard in WhatsApp; Sacramento pre-opening page live 4 weeks out, opening-week offer on day one.
Gate: 5,000+ guests on the list · repeat rate up · owner time under 30 min/week · Sacramento opens with a list
08 · Roles
Owner · decides & approvesApproves campaigns in WhatsApp (30 min/week), owns the HQ conversation on Storefront data, signs off bundle pricing and perks
Store manager · runs the floor sideSets up the Toast/Square discount button, briefs cashiers on the one-line script, flags what guests say, approves review replies when the owner is unavailable
YoboLabs · builds & operatesLanding page, coupons, SMS/email sender, all campaign drafts and flows, review monitoring, weekly scorecard
09 · What we need · what you get
What we need from you
- Login/export access to Toast (4 stores)
- Square (Arcadia, later Sacramento)
- Storefront/bb.q app dashboard
- Google Business and Yelp owner access
- Business details for SMS sender registration
- One question to HQ on local messaging
- 30 minutes a week in WhatsApp
What you get from us
- Real guest count and repeat rate by end of Week 1
- Every campaign drafted, ready to approve, live same day
- Every review answered within the hour, in your voice
- Monday scorecard per store
- Nothing goes out without approval
Built to start lean, prove lift quickly, and scale across all six outlets.