Alhambra
flagship- Location
- 560 W Main St
Prepared by YoboLabs · yobolabs.ai
01Brand reveal
KOREA'S
FINEST FRIED
CHICKEN.
Seoul, 1995 · “best of the best quality” · It's More Than a Name. It's a Promise.
02Positioning
CRISPIER.
JUICIER.
REAL KOREAN.
For SoCal's K-culture generation and family diners: the Korean fried chicken with the widest flavor range and a real Seoul pedigree.
03The outlets · 6 locations
Chino Hills
- Location
- street store
Temple City
- Location
- street store
Rowland Heights
- Location
- street store
Arcadia
- Location
- inside H Mart
Sacramento
coming · Oct–Nov 2026- Location
- inside H Mart
04What makes it bb.q
Golden Olive fry
Chicken fried in an olive-oil blend, lighter finish
12 flavors
Golden Original to Secret Sauce, Honey Garlic, Gangnam Style. Rivals carry 2 to 5
K-culture engine
Netflix placements, Felix of Stray Kids (2025)
Global scale
Genesis BBQ, aiming 10,000 stores by 2027
05The flavor wall · 12 flavors
Golden Original
Secret Sauce
Hot Spicy
Honey Garlic
Soy Garlic
Galbi
Spicy Galbi
Cheesling
Gangnam Style
Gang-Jeong
Spicy Original
Wings of Fire
06Color palette
bb.q Red#D6001C
Charcoal#1A1A1A
White#FFFFFF
Cream#F5EFE6
Fried Gold#C8A24B
UI Neutral#F2F2F4
07Brand personality
Authenticity
Pride
Creativity
Quality
Tone on the US channels: quality-promise, superlative, K-proud. “Real Crispy. Real Korean.”
08Audience
Korean and Asian-American families across the San Gabriel Valley: Alhambra, Temple City, Rowland Heights, Arcadia, Chino Hills
K-culture fans and students arriving via delivery apps and K-drama, plus H Mart shoppers at the in-store outlets
Late-night chicken and beer
Group dining
Delivery comfort food
The flavor they saw on screen
09Social proof @bbqchickenus · Sep 6 2026
92Kfollowers
1,251posts
National US account.
Competitive set